Business Accelerator Series
Learn How to Grow Your Business from Leading Thinkers and Experts
There are 8 sessions total – you decide which are important for you to attend. The first week of every month, we’ll offer two options for a webinar (early morning and evening), and then one in-person workshop for some hands-on practice. See below for details on each session’s topic.
Attract More Customers
Understand Financials & People
Adapt With Confidence
Brand Strategy
What You’ll Learn
In a world of fierce competition, understanding your unique value is the only way to stand apart. This session will focus on defining (or redefining) what the brand is and how to use it as a competitive advantage. You’ll also craft a compelling positioning statement and memorable brand story for your current and prospective customers.
Dates
Webinar 1: Monday, 3/3, 6:00 – 7:00 p.m.
Webinar 2: Tuesday, 3/4, 8:30 – 9:30 a.m.
Workshop: Thursday, 3/6, 12:00 – 1:30 p.m.
Podcasts
Traditional & Digital Marketing
What You’ll Learn
Reaching prospective customers is complicated – especially when you aren’t an experienced marketer. We’ll focus on how to create easy, consistent campaigns that drive prospective customers to your site or store. You’ll learn to engage and influence potential customers with the right content and platforms.
Dates
Webinar 1: Monday, 3/31, 6:00 – 7:00 p.m.
Webinar 2: Tuesday, 4/1, 8:30 – 9:30 a.m.
Workshop: Thursday, 4/3, 12:00 – 1:30 p.m.
Podcasts
Public Relations & Media
What You’ll Learn
Including media and public relations strategies unlock promotional and brand awareness opportunities that will grow your reputation and improve your standing in the minds of consumers. You’ll explore simple, cost-effective ways to build trust and gain visibility.
Dates
Webinar 1: Monday, 5/5, 6:00 – 7:00 p.m.
Webinar 2: Tuesday, 5/6, 8:30 – 9:30 a.m.
Workshop: Thursday, 5/8, 12:00 – 1:30 p.m.
Podcasts
Accounting
What You’ll Learn
Making sound decisions for your business means improving your comfort and confidence in financial analysis. In this session, you’ll learn (or relearn) the importance of setting up your accounting system in a way that helps you understand your business, interpret your financial statements, and align it with your strategic goals.
Dates
Webinar 1: Monday, 5/19, 6:00 – 7:00 p.m.
Webinar 2: Tuesday, 5/20, 8:30 – 9:30 a.m.
Workshop: Thursday, 5/22, 12:00 – 1:30 p.m.
Podcasts
Instructor
Denice Sakakeeny, Boston University
Funding & Banking
What You’ll Learn
Whether you are at the start, growth, or expansion stage, there are many options and sources for funding your business. But who and how to approach funding decisions is overwhelming. In this session, you’ll dive deeper into smart ways to manage cash flow and how to support your business with the right funding relationships.
Dates
Webinar 1: Monday, 6/2, 6:00 – 7:00 p.m.
Webinar 2: Tuesday, 6/3, 8:30 – 9:30 a.m.
Workshop: Thursday, 6/5, 12:00 – 1:30 p.m.
Instructor
Denice Sakakeeny, Boston University
AI to Streamline Your Business
What You’ll Learn
Explore concrete examples and best practices for using AI to solve business challenges. Learn how you improve productivity, find customer insights, ideate new product and service offerings, and generate marketing campaigns.
Dates
Webinar 1: Monday, 6/9, 6:00 – 7:00 p.m.
Webinar 2: Tuesday, 6/10, 8:30 – 9:30 a.m.
Workshop: Thursday, 6/11, 12:00 p.m. – 1:30 p.m.
Instructor
Sam Ransbotham, Boston College
Leadership & Management
What You’ll Learn
In this workshop, you’ll focus on you and your strengths. How do you articulate your vision, collaborate effectively, navigate conflict, make good decisions, and inspire others to work to make your vision a reality?
Dates
Webinar 1: Monday, 6/16, 6:00 – 7:00 p.m.
Webinar 2: Tuesday, 6/17, 8:30 – 9:30 a.m.
Workshop: Thursday, 6/18, 12:00 – 1:30 p.m.
Instructor
Human Capital
What You’ll Learn
Recruiting, retaining, and managing talent has never been more important. The focus will be on how to craft the right job descriptions, provide fair compensation, training and development programs, and file the right paperwork to remain compliant.
Dates
Webinar 1: Monday, 6/23, 6:00 – 7:00 p.m.
Webinar 2: Tuesday, 6/24, 8:30 – 9:30 a.m.
Workshop: Thursday, 6/26, 12:00 – 1:30 p.m.
Instructor
John Bogdan, Boston College
