Tools to manage, grow, and protect your organization
To thrive, you need a plan. But most of us are inundated with the daily grind of running our business and have little time to think strategically or keep up with the latest skills.
To help, the Brookline Chamber is offering an intensive educational program. This once-a-month seminar and interactive workshop series, taught by local university professors and experts, will build your skills across key functions, sharpen your focus on growth strategies, and teach best practices in marketing, public relations, accounting, finance, human resources, and management. You’ll also learn where, when, and how to use AI to become more productive and free you up to concentrate on the one thing that matters – your customers.
Take your pick or take them all
There are 8 sessions total – you decide which are important for you to attend. The first week of every month, we’ll offer two options for a webinar (early morning and evening), and then one in-person workshop for some hands-on practice. See below for details on each session’s topic.
Do you have the right approach to bring in new customers?
March
Brand Strategy
In a world of fierce competition, understanding your unique value is the only way to stand apart. This session will focus on defining (or redefining) what the brand is and how to use it as a competitive advantage. You’ll also craft a compelling positioning statement and memorable brand story for your current and prospective customers.
April
Digital and Traditional Marketing
Reaching prospective customers is complicated – especially when you aren’t an experienced marketer. We’ll focus on how to create easy, consistent campaigns that drive prospective customers to your site or store. You’ll learn to engage and influence potential customers with the right content and platforms.
May
Public and Media Relations
Including media and public relations strategies unlock promotional and brand awareness opportunities that will grow your reputation and improve your standing in the minds of consumers. You’ll explore simple, cost-effective ways to build trust and gain visibility.
Do you have the right people, revenue, and funding?
June
Human Resources
Recruiting, retaining, and managing talent has never been more important. The focus will be on how to craft the right job descriptions, provide fair compensation, training and development programs, and file the right paperwork to remain compliant.
September
Accounting
Making sound decisions for your business means improving your comfort and confidence in financial analysis. In this session, you’ll learn (or relearn) the importance of setting up your accounting system in a way that helps you understand your business, interpret your financial statements, and align it with your strategic goals.
October
Banking / Funding
Whether you are at the start, growth, or expansion stage, there are many options and sources for funding your business. But who and how to approach funding decisions is overwhelming. In this session, you’ll dive deeper into smart ways to manage cash flow and how to support your business with the right funding relationships.
Are you making the right decisions to get you where you want to be?
November
AI to Streamline Your Business
Explore concrete examples and best practices for using AI to solve business challenges. Learn how you improve productivity, find customer insights, ideate new product and service offerings, and generate marketing campaigns
December
Leadership and Management
In this workshop, you’ll focus on you and your strengths. How do you articulate your vision, collaborate effectively, navigate conflict, make good decisions, and inspire others to work to make your vision a reality?
Amid today’s uncertain business climate, the Business Accelerator Series is an opportunity to learn new skills, strategies, and connections to help you grow, manage, and protect your business.
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